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Japanese cosmetics are lauded internationally; why are “mascara” and “cotton swab” made in Japan so popular?

Don’t you know that Japanese cosmetics are popular internationally? “The Cut”, a website handling topics around beautification and fashion, explains 7 of Japanese cosmetics as “outstanding” ones. At “Makeup Alley”, a word-of-mouth website around beautification, are Japanese products with more than 2,000 5-star grades. Why are Japanese cosmetics “outstanding”? This Read more…

By Unionsystem, ago
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Situations around cosmetics compared thoroughly between Japan and Europe / U.S; strengths of Japanese cosmetics seen in the difference in customs

The export of Japanese cosmetics exceeded the import in 2016, having recorded two-digit growths since then. According to Japan Cosmetic Industry Association, currently the export stands nearly at 300 billion yen, which tells us that Japanese products are highly reputed among foreigners. In what does the reason why Japanese products Read more…

By Unionsystem, ago
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The reason why Japanese skincare lotions are reputed to be “like a magic”

Why are Japanese skincare lotions getting so popular internationally like this? Do you know that “Gokujun (super-moisture) Hyaluronic Lotion” of Hada (skin) Lab is also getting popular internationally? So-called “Petit Plus Cosmetics” are typical cosmetics cheap (price-plus) and of high quality; consumers overseas also highly evaluate them as “attracted to Read more…

By Unionsystem, ago
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