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Situations around cosmetics compared thoroughly between Japan and Europe / U.S; strengths of Japanese cosmetics seen in the difference in customs

The export of Japanese cosmetics exceeded the import in 2016, having recorded two-digit growths since then. According to Japan Cosmetic Industry Association, currently the export stands nearly at 300 billion yen, which tells us that Japanese products are highly reputed among foreigners. In what does the reason why Japanese products 阅读更多…

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The reason why Japanese skincare lotions are reputed to be “like a magic”

Why are Japanese skincare lotions getting so popular internationally like this? Do you know that “Gokujun (super-moisture) Hyaluronic Lotion” of Hada (skin) Lab is also getting popular internationally? So-called “Petit Plus Cosmetics” are typical cosmetics cheap (price-plus) and of high quality; consumers overseas also highly evaluate them as “attracted to 阅读更多…

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